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2016 May June Marina World

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The magazine for the marina industry

MANAGEMENT SOFTWARE Erik

MANAGEMENT SOFTWARE Erik Rulifson Focusing on the guest experience by Erik Rulifson Award-winning Marina Park in Newport Beach, California is owned and operated by the City of Newport Beach and, like any other waterfront development, it was a long time in the making. The goal of the development was to bring guest boaters from other areas into the Newport Beach peninsula for short visits, enable them to explore the idyllic location and bring additional revenues into adjoining businesses. In emulating the strategy of a well-run hotel by adopting real-time reservation software, the marina is well on its way to continued success. Constructed over the last three years, Marina Park is Newport Beach’s newest marina. Located in the heart of the area’s vibrant city beaches, dining, shopping and harbour-front promenades, it is a world class marina offering elegant charm and the relaxing lifestyle of beachside activities. In terms of build, it is a state of the art architectural dreamscape for the city. Featuring a wide open guest-friendly approach with windows adorning the walls, the focus is on waterfront activities. This approach minimises the transition from indoor to outdoor activities on the docks and surrounding areas. Features include a sailing centre for beginners and experts alike, which Marina Park is the newest marina in Newport Beach, California (above) and hosts various activities (right). attracts local sailors wishing to brush up on their skills, or beginners just getting their first taste of salt water sailing. Other amenities include The Lighthouse restaurant, a ten-acre park, children’s playground and fitness areas for basketball and other sporting activities. The Balboa Bay area, of which Marina Park is a part, has long been home to both sailors and power boaters. Traditionally focused on long term moorage, the area features many options for local boaters to permanently store their vessels. But for short term guest moorage, there were far fewer options available, especially for visitors from outside the area to the bay. One of the goals of the facility was to offer an affordable option for visiting boaters. Capturing visitors While promoting the marina via magazine and newspaper advertising was on the agenda, another approach was needed to capture and manage visitors. Shannon Levin and her staff at Marina Park developed a set of www.marinaworld.com - May/June 2016 39

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