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2016 May June Marina World

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The magazine for the marina industry

TOTAL CONTROL OF MARINA

TOTAL CONTROL OF MARINA at your fingertips marinamanagementsoftwaresolutions IMPROVE CUSTOMER SERVICE TO CREATE ADDED VALUE IN YOUR LANGUAGE Visit our website www.marinamaster.si

MANAGEMENT SOFTWARE Integrated solution for multiple activities A Successful Software marina management system installed in 2014 at Red Sea Marina in Saudi Arabia, has streamlined the management of diverse marina operations. Red Sea Marina, which opened in 1987, sits on the bank of Obhor Creek some 24km (15 miles) north of Jeddha and is the boating hub for the region, offering 561 wet and dry berths and a full service boatyard. The management software is in use to control all marina and yard services; a boat repair centre which offers repair and refit for vessels up to 65m (213ft); a chandlery store with in excess of 24,000 products; a boat charter operation; boat sales business; and a scuba diving centre that provides diving lessons as well as selling and renting out dive equipment. “At first, each department in our marina worked separately on different forms of Excel sheets,” explained marina manager Benjamin Gharbawi. Marina on the map Using its experience in marine digital mapping and mobile and web App development, Italian company GEC is gaining customer ground with its Marina Service website information and marketing tool. GEC, via the global ActiveCaptain database, brings a website to life by replacing static and sometimes pointless information with an interactive App that enables potential customers to explore all your services. Most customers will approach your marina from the water, which makes a detailed vector nautical chart far more useful than a static street map. GEC can overlay specific information on top of the chart to indicate the exact position of mooring buoys, transient berths, fuel dock, restaurant, slipway/ramp etc. If you offer swing moorings and rely on a launch to ferry visitors to and “It was so difficult to control the work or achieve integrated performance that, as a solution to this problem, we contacted a local software provider. But the result was very disappointing and we spent a lot of money and time to no avail.” The next step was to seek out help from Successful Software, a company formed in Greece in 1991 to offer specific marina-focused technology. Via its ‘Successful Marina’ product, the company offers a comprehensive, multilingual suite of solutions based around a core management module. Optional modules that cover every marinarelated area of business operation can be integrated, making it the ideal choice for Red Sea Marina. “Successful Software transformed our isolated departments into one integrated entity and is helping us to improve our performance and enhance our customer relations,” Gharbawi commented. “Successful software is a successful investment for any marina. I highly recommend the team, especially for demanding projects.” Successful Marina is constantly being updated with new features as John Barbanus and his team respond to feedback from marina operators and customers. The open architecture of the software ensures it is easy to modify and enhance, and makes it highly customisable. Contact Successful Software in Greece on email: ibarbanas@ successful-soft.com from their boats, the position of the ferry point can be highlighted, and reservations for pick up/drop off can even be made in real-time to avoid queues. Transient berths can also be reserved ahead of time using a similar booking system. In addition to interactive viewing of the marina facilities and prices, viewers can read reviews and also write reviews whilst online thus creating an extra information resource and providing very useful insight for the marina owner/ operator. The GEC Marina Service has been adopted by various marinas in the USA and is also available to other boating related companies. Contact GEC in Italy on email: gghiggini@gec-it.com www.marinaworld.com - May/June 2016 45

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