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2018 May June Marina World

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The magazine for the marina industry

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The Ultimate in Marina Management Software Proud Single to be Single or associated Multi-site or Multi-site with enterprise solution Berthing efficiency and occupancy reporting Advanced contact relationship management Deferred revenue and forecast analysis On premise Deferred or revenue online and forecast analysis Full Multi-currency transaction processing and reporting • Single or Multi-site • Berthing Multi-lingual efficiency and occupancy reporting support • Deferred revenue and forecast analysis Advanced contact relationship management – • On includes premise Deep membership or integration online to numerous accounting packages • Full Multi-currency transaction processing and reporting • Multi-lingual support • Advanced contact relationship Options include: management – Modules Include: includes membership GDPR compliant tools to support your business needs Synchronisation with Microsoft Synchronisation Dynamics CRM, Integrated with MS CRM Website (on Bookings, premise or Boat Yard Manager, Integrated online EPoS, service) Pedestal integrations to Rolec and Meter-MACS, Dockside Manager, Integrated Direct Debit Website Management Bookings Options include: Boat Yard Manager Handles all plant and job • Synchronisation scheduling with MS CRM (on premise or online service) • Integrated Website EPoS Bookings • Boat Pedestal Yard Manager integration Handles (including all plant Rolec, and job Meter-MACS, scheduling et al) • Integrated EPoS Dockside Manager Real time Smartphone or tablet • Pedestal integration Call: +44 (including (0) 1953 Rolec, Meter-MACS, 608001et al) connection • Dockside Manager Real time Smartphone or tablet connection Email: WWW.JONASSOFTWARE.COM Call us on: +44 (0)1923 246414 Email: or visit our website: SOFTWARE TM

MANAGEMENT SOFTWARE Changing the marina industry with emerging software technologies by Iaian Archibald Traditionally, the marina industry has been slow to adopt emerging software technologies. Difficulties in providing onsite wifi, the small size of the industry, older demographics dominating management and high industry fragmentation have all contributed. Currently, we’re seeing this trend start to reverse. Industry consolidation, a new generation of boaters demanding modern conveniences, better marina wifi, and the evolution of software development are all driving unprecedented innovation in marina software. Automation is central to any discussion about emerging software technologies. The automation of everything from cars, to investment decisions, to manufacturing, to business processes, is well under way. Whatever automated marinas look like, and they’re coming sooner than most think, marina automation will involve leveraging multiple software based technologies. General automation in society might not be a bad thing for marinas. One of the promises of automation is that people will have more free time. Sailing is an activity that could experience a huge rebirth as people look for fun, eco-friendly, nondigital activities to fill their free time. This article explores some of the key software based technologies that are, or will soon be, impacting marina management. Algorithms Modern algorithms are computer enabled frameworks that manage complexity. They can include multiple data sets or lists, and apply procedural and statistical reasoning to provide optimal outcomes. They’re all around us and are used for everything from deciding traffic signal locations and timing, to managing what you see on social media sites. Algorithms and marinas are a natural fit. Marinas are inherently complex with different sized boats, different sized slips, different uses for those boats, and different types of customers. All of this is in a dynamic environment where slips turn over and people want their boats in different places. Cloud hosting Cloud hosting is where software ‘lives’ on computers owned by companies like Google, Amazon and Microsoft. Before the 2000s, software was locally hosted on a marina’s server. A strong, reliable internet made it possible to have your software hosted on big server farms in a ‘timeshare’ of computing storage and processing power. Cloud hosted software is accessible anywhere, and bug fixes or updates can be applied remotely. Cloud hosted software is usually a collection of tools and features from other software providers coded together to provide increased functionality and services far beyond the capabilities of software developers servicing a small market like marinas. The downside to cloud hosted software is that you need to have a good internet connection to take advantage of all of the potential features and tools. Marinas in areas with intermittent internet connections will struggle with cloud hosted solutions. Software-as-a-Service (SaaS) A new business model for software has emerged to fit the nature of the Cloud. Now, with software ‘living’ somewhere else and accessed from anywhere, software is a service provided to the marina for an annual or monthly fee, not a one-time off-the-shelf product. Software components that make up modern software products, and cloud hosting companies like Amazon and Google, charge regular usage fees. SaaS aligns software developers’ product costs (COGS) with their business model. Initially, SaaS tended to be cheaper than off-the-shelf solutions. Now SaaS tends to be more expensive justified by increased functionality and the ability to integrate with other products. Customer Relationship Management Platforms (CRMs) A CRM is a communication tracking tool that allows one central location for customer interactions and information to be stored and quickly retrieved. Modern CRMs allow people to send and receive customer communications as well. The sales and hospitality industries have spearheaded the evolution of CRMs. Current consolidation and the professionalisation of marina management will drive the demand for marina-specific CRMs. Language translation Language translation is in the process of breaking through. The ability to communicate through email or text with your customers and have it translated in real time is now possible. Recently, early stage earbud-sized speech translation tools have been released which will allow in-person verbal communication across any language. Language translation is a prime example of a benefit of cloud based hosting, and the value that a SaaS based product can deliver. Chatbots Chatbots are algorithm driven chat tools that have been designed to handle basic, repetitive communications. Currently, they can’t handle complex interactions like organising a poker run, but can be used to schedule something like a pump-out. They’re predominantly text or email based but - May/June 2018 31

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