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2023 November December Marina World

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The magazine for the marina industry


Marina World FROM THE EDITOR HEAD OFFICE MAILING ADDRESS & SUBSCRIPTION ENQUIRIES Loud & Clear Publishing Ltd, School Farm, School Road, Terrington St. John, Cambridgeshire PE14 7SJ, UK Editor Carol Fulford T: +44 (0) 1945 881018 E: Deputy Editor Charlotte Niemiec T: +44 (0) 1945 881018 E: Advertisement/Commercial Director Julia Hallam T: +44 (0) 1621855 890 E: Administration Manager Corinna Francis T: +44 (0) 1621855 890 E: Finance Manager Magdalena Charman T: +44 (0) 1403 733678 E: Advertisement Production Charlie Dragazis T: +44 (0) 7973 540834 E: NORTH AMERICAN OFFICE Sales Director Americas Philippe Critot PO Box 29759, Los Angeles, CA 90029-0759, USA T: +1 323 660 5459 F: +1 323 660 6030 E: FRENCH OFFICE Publisher’s Representative Catherine Métais T: +33 6 60 17 75 81 E: ITALIAN OFFICE Advertisement Representative Ediconsult Internazionale srl piazza Fontane Marose 3, 16123 Genoa, Italy T: +39 010 583 684 F: +39 010 566 578 E: Marina World (ISSN 1471-5856) is published bimonthly by Loud & Clear Publishing Ltd, School Farm, School Road, Terrington St. John, Cambridgeshire PE14 7SJ, United Kingdom. The 2023 US annual subscription price is 0. Airfreight and mailing in the USA by agent named WN Shipping USA, 156-15 146 th Avenue, 2 nd Floor, Jamaica, NY 11434, USA. Periodicals postage paid in Jamaica NY 11434. US Postmaster: Please send address changes to MARINA WORLD, WN Shipping USA, 156-15, 146 th Avenue, 2 nd Floor, Jamaica, NY 11434, USA. Subscription records are maintained at Loud & Clear Publishing Ltd, School Farm, School Road, Terrington St. John, Cambridgeshire PE14 7SJ, United Kingdom. Air Business Ltd is acting as our mailing agent. Marina World is available on subscription at the following cost: 1 year (6 issues) – £80.00 Sterling (0) 2 years (12 issues) – £140.00 Sterling (0) No part of this publication may be reproduced without the prior permission of Loud & Clear Publishing Ltd, the copyright owners. Upon application, permission may be freely granted to copy abstracts of articles on condition that a full reference to the source is given. Printed in the UK by Warners (Midlands) plc © 2023 Loud & Clear Publishing Ltd Meeting of minds The 2023 ICOMIA World Marinas Conference (IWMC), held in Portugal in October was a meeting of international minds offering a packed conference programme, a busy field trip and perfectly choreographed networking opportunities. It was a reminder of why it always pays to attend a ‘live’ event. In the many discussions, some key messages emerged: • Think about culture – the culture of your company and its staff, build on this, reinforce it and strengthen your team to embrace change. Energise their talent. • Use technology wisely, fearlessly and advantageously to genuinely enhance the customer experience and improve marina operations and profitability. • Rebrand marinas as the tourism assets they really are – your customers are ‘guests’; they bring money to the local area; they often travel beyond your nautical spot to another nautical spot. Concessions can be negotiated more easily for tourism assets than mere infrastructure. • Approach environmental issues with determination but realism. Ensure you are solving problems in a cradle to grave manner and not inadvertently creating more CO2 in a blind quest to reduce it. • Think about involving your marina in a bigger picture. Take advantage of industry associations and networks, work with others to develop things that are costly and share the benefits. • Learn, unlearn, relearn, unlearn, relearn, unlearn (Yiannis Kalogerakis) With 72 presentations over two days, there were many take-aways, including: “We’re going to see more change in the next decade than we’ve probably seen in a century,” Bill Yeargin “Your new customer will not be an old salt but someone who’s made a swift decision to just try boating,” John Hogan “By 2050, there will be more plastic than fish in the ocean,” Tigo Pitta e Cunha “People make a marina, not the boats. We’re in the people business, we’re in the service business, we’re in the people business,” Oscar Siches “We need to redefine the term ‘luxury’ and make it ‘sustainable luxury’,” Alfonso Vargas-Sanchez “The measure of our success is when government comes to us and says please, please build these marinas. What can we do to help you build these marinas? That’s where we need to be. And we’ve got to work out a pathway to get there,” Darren Vaux “Many marinas today are over-managed and under-led. People leave people not marinas,” Yiannis Kalogerakis “We are something between 30 and 50% underpriced. The hotel industry has shown that it can raise its prices and as a result can fund improvements,” Dan Natchez “Boats are built to last. Fleet replacement takes 25 to 40 years based on product lifecycles. Accelerating fleet replacement adds CO2,” Frank Hugelmeyer Read more on p. 27. Views expressed by individual contributors in this issue are not necessarily those of Loud & Clear Publishing Ltd. Equally, the inclusion of advertisements in this magazine does not constitute endorsement of the companies, products and services concerned by Loud & Clear Publishing Ltd. The publisher reserves the right to refuse advertising. Carol Fulford Editor – November/December 2023 5

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