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January February 2019 Marina World

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The magazine for the marina industry



Marina World HEAD OFFICE MAILING ADDRESS & SUBSCRIPTION ENQUIRIES Loud & Clear Publishing Ltd, School Farm, School Road, Terrington St. John, Cambridgeshire PE14 7SJ, UK Editor Carol Fulford T: +44 (0) 1945 881018 E: Deputy Editor Charlotte Niemiec T: +44 (0) 1945 881018 Advertisement/Commercial Director Julia Hallam T: +44 (0) 1621855 890 E: Administration Manager Corinna Francis T: +44 (0) 1621855 890 E: Finance Manager Magdalena Charman T: +44 (0) 1403 733678 E: Advertisement Production Nick Hing T: +44 (0) 1323 490384 E: NORTH AMERICAN OFFICE Sales Director Americas Philippe Critot PO Box 29759, Los Angeles, CA 90029-0759, USA T: +1 323 660 5459 F: +1 323 660 6030 E: FRENCH OFFICE Publisher’s Representative Catherine Métais T: +33 6 60 17 75 81 E: ITALIAN OFFICE Advertisement Representative Ediconsult Internazionale srl piazza Fontane Marose 3, 16123 Genoa, Italy T: +39 010 583 684 F: +39 010 566 578 E: CHINESE OFFICE Publisher’s Representative Simon Ding Bridge International Holding, Rm. 401, Building A, No. 55 Jinyu Road, Minhang District. 201103 Shanghai, China T: +86 21 33231328 F: +86 21 33231366 E: Marina World (ISSN 1471-5856) is published bi-monthly by Loud & Clear Publishing Ltd, School Farm, School Road, Terrington St. John, Cambridgeshire PE14 7SJ, United Kingdom. The 2019 US annual subscription price is 0. Airfreight and mailing in the USA by agent named Air Business Ltd, c/o Worldnet Shipping Inc., 156-15 146 th Avenue, 2 nd Floor, Jamaica, NY 11434, USA. Periodicals postage paid in Jamaica NY 11431. US Postmaster: Please send address changes to MARINA WORLD, c/o Worldnet Shipping, Inc., 156-15, 146 th Avenue, 2 nd Floor, Jamaica, NY 11434, USA. Subscription records are maintained at Loud & Clear Publishing Ltd, School Farm, School Road, Terrington St. John, Cambridgeshire PE14 7SJ, United Kingdom. Air Business Ltd acts as Loud & Clear Publishing’s mailing agent. Marina World is available on subscription at the following cost: 1 year (6 issues) - £80.00 Sterling (0) 2 years (12 issues) - £140.00 Sterling (0) No part of this publication may be reproduced without the prior permission of Loud & Clear Publishing Ltd, the copyright owners. Upon application, permission may be freely granted to copy abstracts of articles on condition that a full reference to the source is given. Printed in the UK by Stephens & George © 2019 Loud & Clear Publishing Ltd Views expressed by individual contributors in this issue are not necessarily those of Loud & Clear Publishing Ltd. Equally, the inclusion of advertisements in this magazine does not constitute endorsement of the companies, products and services concerned by Loud & Clear Publishing Ltd. The publisher reserves the right to refuse advertising. Strategic planning FROM THE EDITOR The conferences and seminars in the final quarter of 2018 delivered much to help us recognise the challenges the marina industry faces and learn more about the actions we are taking to secure the future. Feedback will continue as the International Marina & Boatyard Conference (IMBC) - 23 rd -25 th January, Florida, USA - kick starts the New Year. The ICOMIA World Marinas Conference (IWMC 2018) held in Athens last October highlighted changing trends in boat ownership, new technology and the role of marinas as social centres. More than ever before, it’s essential to view marinas as places to visit and socialise, to the extent of designing them for non-boaters from the outset [Esteban Biondi]. Groups, such as Safe Harbor Marinas, are ‘actively’ looking at marinas as ‘social space’ [Baxter Underwood] and creating social hubs will assist the growing trend for using boats as overnight accommodation. This trend presents new logistical challenges for marinas but introduces new revenue streams for boat owners and marinas. It could be a ‘gateway’ for far more. “Staying on board a boat introduces guests to charter and brokers, leads to trips on boats and even to buying boats,” [Jason Ludlow]. There is, however, no sign of decline in the appeal of watersports but a great need to enable the sharing economy [Udo Kleinitz]. The ‘younger’ generation – under 40 years of age – don’t want to be ‘owners’. This has led to a 7% boost in boat charter although boat sharing is slow to take off [Nanke Den Daas]. Superyacht charter, in particular, offers the most significant growth from a financial perspective [Rosemary Pavlatu]. Change in technology is having significant impact, with a focus on the use of mobile apps, remote sending and monitoring. “Real time data is the diamond of the future” [Ioannis Kostopoulos]. Energy supply and the environment are also playing a huge part in ongoing change. The need for renewable energy, energy storage and power resiliency is growing [Anthony Baro] and the industry is trending towards the use of electric vehicles, electric propulsion and autonomous yachting. Environmentally, top concerns include sea level rise, oil spill control, sea pollution and microplastics. Top level customer service remains a priority especially in order to attract young people who are ‘hassle-intolerant’ and seek ‘smooth solutions’ [Mats Eriksson]. The importance of red carpet treatment for ‘everyone’ was also emphasised by Ben Martin in his big picture address on consumer trends at the Global Marina Institute seminar at Metstrade, Amsterdam in November. Martin also highlighted: strengthening destination appeal; keeping crews happy; marketing tactically using social media; considering events such as themed charters; preparing for the ‘dormitory marina’ concept; expanding car parking; focusing on connectivity; and keeping up to speed with pricing so as to remain competitive – “Gocompare is going to be huge.” Read more about the presentations in the Conferences & Events section in this issue – and make your New Year resolutions! Carol Fulford Editor Meet the Marina World team at IMBC on booth 118 - January/February 2019 5

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