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July August 2019 Marina World

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The magazine for the marina industry

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ShoreMaster and HydroHoist join forces US-based marina equipment specialists ShoreMaster and HydroHoist have merged. As a combined enterprise, they now claim to be the largest dock and boat lift player in North America and to have a 700+ strong worldwide dealer network. “I see unlimited potential from the combined forces of these two market leaders,” said ShoreMaster president Don Hurley. “ShoreMaster and HydroHoist together produce the highest quality products in their respective marketplaces. It makes sense to combine our unique product lines and networks to offer a From boat lights to dock lights Having established success with the design, manufacture and supply of technically superior underwater LED boat lights, UK company Bluefin LED has turned its attention to the marina sector by introducing ‘Pathway’ and ‘Firefly’ products for marinas and docks. Both are manufactured from 316L stainless steel and have internal driver systems, as standard, to reduce cost and installation time. Each product features simple controls and has a two-wire installation so as to be operated via a switch or photocell. Colour changes are controlled with a toggle switch or by remote control if preferred. In addition to enhancing the natural beauty of a marina, underwater lighting enables boat owners to see their berths one-stop-shop for marine products. Our merger achieves that goal while retaining the enthusiasm and motivation that drives each company individually.” HydroHoist president, Mick Webber, who is “thrilled by the opportunities this merger creates,” believes that the two companies, together, will merge more easily and thus increases safety. Bluefin says that studies have also shown that, after installation of lights, footfall at the docks increases by 20% - an obvious boost for marina-based yacht clubs, restaurants and retail outlets. E: info@bluefinled.com PRODUCTS & SERVICES into one team to deliver “the highest quality products, unparalleled customer service and a seamless experience from purchase to installation.” HydroHoist brings its renowned hydro-pneumatic boat lift brands, plastics manufacturer RotoMoldUSA and the HyPower marine pedestal brand to the table. ShoreMaster offers a line-up of six product brands in the docks and accessories sectors. Swell teams with Square Swell Advantage has teamed up with payments and Point of Sale (POS) company Square to better serve marinas and their customers in the USA and Canada. “When we were looking for a POS partner to integrate into our product we knew we didn’t want a basic white label service with limited functionality,” explained Swell CEO Iaian Archibald. “Square’s offerings and marina operations are a perfect fit.” Square allows direct online payments of invoices and recurring charges, and customers can also swipe a card down on the dock. POS systems are available to fit any marina office, and inventory, retail and restaurant software forms part of the product. The solution manages and accepts payments for wideranging business operations including slip storage and boat rentals. “Until now, managers and owners had to stitch together different processes and systems to run their business operations. Together, Swell Advantage and Square give waterfront and marina sellers a single view of their entire business and they can make informed decisions,” said Pakaj Bengani, global partnerships lead at Square. E: info@swelladvantage.com www.marinaworld.com - July/August 2019 57

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