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Mar Apr 2015 Marina World

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The magazine for the marina industry

MARINE15 marine15 will

MARINE15 marine15 will be held at the RACV Royal Pines Resort on the Gold Coast. For delegate registration go to www. marine15.com chasing occupancy without growing yield was a pathway to failure. It is important that marinas understand the difference between occupancy and yield and have strategies and Darren Vaux: “The strong support from leading government agencies and corporate sponsors demonstrates the commitment to the future success of the industry.” Are you ready for marine15? 3rd-5th May, Gold Coast, Australia The marine15 International Conference and Trade Exhibition is well ahead of its predecessor marine13 on all the key performance measures. The event was last held in Sydney in 2013. According to Darren Vaux, marine15 vice chairman and director of Empire Marina Bobbin Head, 2015 is likely to be at least 15% bigger than 2013. “Sponsorship has exceeded budget by 15% and we still have good prospects from a number of businesses from across Australia. The strong support from leading government agencies and corporate sponsors demonstrates the commitment to the future success of the industry and support from the boating community,” he said. The organising committee expects a record 500 delegates, and bookings for the associated marineX@marine15 exhibition were up 20% three months prior to the event. Marine15 committee member Colin Bransgrove of the MIA said marina suppliers have a good history of participating in business to business events. “For marine15 we are growing the understanding of the benefits of exhibiting at a business to business event across the broader recreational boating industry. In light of the very positive feedback from marine13, we are seeing more businesses coming on board. Outdoor large-format exhibits will be a new feature with the site well suited to such displays,” he said. Conference proceedings will kick off with a keynote presentation from Bernard Salt, one of the most indemand speakers on the Australian corporate speaking circuit. He will highlight the implications of the new demographic realities we all face. Larger boat sizes are both a blessing and a design challenge and delegates will hear how front line leaders, such as Oscar Siches CMM, Spain, and Steve Ryder, USA, are meeting the challenge. An interactive session within the marina stream will use learning from the airline industry to highlight the importance of focusing on marina berth yield as opposed to occupancy. Marine15 committee chairman Jeff d’Albora said the marina industry can learn a valuable lesson from the airline industry. “The airlines found out that systems in place to grow the yield from their limited boat storage spaces,” he said. The session will be presented by Richard Johnson, chief financial officer at the publicly listed company Ardent Leisure that includes the d’Albora Marina Group, and Darren Vaux. Vaux said the topic was very important for the marina industry and delegates will be challenged to consider if they are most effectively profiting from their boat storage assets. Jeff d’Albora: “It is important that marinas understand the difference between occupancy and yield and have strategies and systems in place to grow the yield from their limited boat storage spaces.” The session will be one of 12 dedicated marina topics that will be interspersed with five joint marina/ boating business sessions and five plenary sessions. Marina delegates can also choose to attend any of the other 25 sessions from the boating business or marine safety streams. In total, there are 48 plenary and stream sessions. The full programme for marine15 is available on www.marine15.com Marina World is the marine15 marina media partner www.marinaworld.com - March/April 2015 15

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