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Mar Apr 2015 Marina World

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The magazine for the marina industry

Mega Yacht Powerpoint

Mega Yacht Powerpoint POWER to Trust The Complete Solution From the company that is known for its high quality innovations, Eaton is the only company to offer a self-contained dual-phase megayacht unit. Lighthouse Power Pedestal One of our most popular units, the allpurpose Lighthouse pedestal has a wide range of features. All Eaton Marina Power & Lighting power pedestals and distribution equipment is UL listed. The UL certification provides industry leading level of product safety your customers demand and the peace of mind you expect from Eaton. In business for over 100 years, Eaton provides everything your marina needs for a safe, reliable and efficient electrical power system. Eaton offers a complete electrical solution including: • Full electrical design services • Single source for electrical equipment Lighthouse-SS Power Pedestal The Lighthouse-SS offers the same features and options as the standard Lighthouse, but is made with high quality stainless steel for superior durability and performance. • Eaton branded and trusted components • Installation through Eaton’s Certified Contractor Network • Local supply through our distributor network • Superior customer service before, during, and after purchase Eaton Marina Power & Lighting 1-800-723-8009 www.marinapower.com Admiral-SS Power Pedestal Truly the flagship of our unitized pedestal line, the Admiral-SS possesses amperage capabilities and receptacles to serve nearly any size Mega Yacht.

SUPERYACHT FACILITIES Idyllic, quiet mooring spaces suit superyacht owners looking to really escape. Norwegian fjords (left and below) are being marketed for their sheltered, safe and beautiful natural surroundings. 2 Do not underestimate the crew. Owners and guests are onboard for a few weeks a year. The crew is onboard for at least eleven months a year. The main focus at a winter destination must be crew comfort. This is more complex than it sounds and includes safety (above all) and general integration with the local people. This matter is rarely discussed but there are places, including in the Mediterranean, where superyacht crew are seen as and made to feel like unwelcome intruders. Other essentials are communications (airport and transport to nearby towns and cities); leisure infrastructure (bars, gym, winter sports, movies in original version); reasonable victual and technical supplies; and technical services for yacht maintenance and repair. For the crew, an idyllic place far away from mundane noise is hell. 3 Extend your offer, beyond the marina and into the hinterland. Local food, wine, golf courses, mountain treks and, yes, special restaurants in the area. Guests like to discover and enjoy something different to what they have every day. 4 Create a very good visual impression. Dress your marina. If you cannot repair, paint. Train your dockhands to adopt appropriate postures when waiting for a superyacht and ensure the place is clean. Make life easy and avoid making captains move to do paperwork – offer to come onboard to do it. Captains love this because, upon arrival, they have to organise the life of the guests, crew and supplies. It makes their life easier and you win them forever. These suggestions apply to all marinas and can be decisive when superyachts plan their annual programme. One example to follow comes from a group of seven destinations visited by superyachts in the Norwegian fjords. Together, they hired a marina consultant to survey the places and report on what could be improved to attract yachts to the area. Upsides were identified as: beautiful natural surroundings; sheltered waters; low salinity; tax-free fuel on departure; non-EU status; the welcoming warmth of Norwegians; safety; and incredibly clean waters. The group created a non-profit association (Superyacht Norway) with professionals taking care of the marketing based on the survey findings. Modifications were made at the harbours (as simple as installing tarpaulin elements to protect superyacht fenders from getting dirty). A guide specially tailored for superyachts was produced, along with a brochure and a website with information on natural features, history, berthing and anchoring places, customs procedures, emergency services and the unique offerings and features of each of the seven destinations (like wild salmon fishing or a glacier visit by foot or helicopter). The team made regular visits to typical superyacht spots like Antibes, Monaco and Palma and met with captains to explain the cruising options in Norway. They brought the brochure personally to brokers and superyacht agents. People making such effort to promote a marina or a region with solid arguments convince the captains and owners that when they arrive they will not only be welcomed to a beautiful place but will be received by professionals who know how to properly take care of a superyacht. An excellent example to follow. Oscar Siches CMM is a marina consultant and partner/manager of Pantalán del Mediterráneo in Mallorca. He can be contacted on email: oscar@siches.com www.marinaworld.com - March/April 2015 23

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