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May June 2019 Marina World

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The magazine for the marina industry

MARINA CHAINS & NETWORKS

MARINA CHAINS & NETWORKS Group thinking to shape the best boating destinations Grouping marinas into networks offers benefits to marina operators and boating customers, fostering best practice and giving berth holders the opportunity to visit group marinas at discounted cost. Investment is required as every network has to keep up to speed with technology and customer demands – and perform a little crystal ball gazing. Marina World asked representatives from nine networks operating in many parts of the world for a summary of the most important considerations, and details on how each is evolving to meet market changes. BR Marinas [Gabriela Lobato Brandão Marins, director] BR Marinas established its first facility, Marina Piratas, in 2008 but the network really started up in 2012. “We carefully studied Brazil’s coast, identified opportunities and decided to start our network consolidating the Rio-Sao Paulo market that represents more than 60% of the market in Brazil. We now own and operate seven marinas, with 1,700 boats in wet and dry slips, all in the state of Rio de Janeiro.” It is the only network of marinas in Brazil. Customer benefits: “Our customers can travel from Paraty to Buzios, more than 158nm, hopping from one marina to another, with the benefit of knowing exactly what to expect, the same stateof-the-art pontoons, the same customer relation focus, the same caring and client-focused staff who try not only to fulfil but exceed expectations.” Biggest focus: “We started with 45 employees and now have 254. Our focus over the years has been on training, creating strong values, a strong ESG policy and also getting to know customers’ needs better.” New demands: Customers are more demanding, especially when it comes to service, and there are more environmental concerns. “We now advise on itineraries, boat replacement, crew recruiting, crew training etc. The equation of ‘what to offer x how much you pay’ has changed over the years and we see clients wanting to work with us in trying to build a better environment.” Growing and changing: “As our economy sees slight growth and very good prospects, we are totally ready to grow. We will launch our eighth marina this year and our next steps will be to go to other states, starting with Sao Paulo, Bahia and the south of Brazil.” Camper & Nicholsons Marinas [Andrew Garland, business development manager] Camper & Nicholsons Marinas (C&N) has specialised in marina management and waterfront development for over 40 years and has provided services to clients in more than 30 countries worldwide. It has six owned and managed marinas: St Katharine Docks (London, UK); Grand Harbour Marina (Malta); Limassol Marina (Cyprus); Cala Ponte Marina (Italy); Cesme Marina (Turkey); and Port Louis Marina (Grenada, southern Caribbean). Customer benefits: Each marina is unique and shaped by its location. “We ensure our marinas have synergy with their surrounding environment. Whether it is in an historic central city setting such as London, Turkey or Malta or in the natural beauty of the Caribbean.” Biggest focus: “Without doubt, it is our people. They are what make us so different. They interact with our customers, understand their needs and feed back to us so that we can continue to innovate and improve our service standards. We also focus on ensuring all our projects integrate with and complement the wider environment.” New demands: “Owning and managing our own marinas gives us deep insight in planning, building and running marinas around the world. We see a marked increase in larger and beamier vessels, resulting in the need for wider berths that call for greater operational flexibility in design. In design terms, we also see a move away from simple berthing arrangements that always maximise all available water space. We are regularly asked to review and redesign marina layouts to better Set in the sheltered, scenic waters of the Clyde, Largs Yacht Haven is one of two Scottish marinas in the nine-facility Yacht Havens Group network. www.marinaworld.com - May/June 2019 19

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