BUILDING BLOCKS As our BUILDING BLOCKS As our product range has evolved, it now has many applications. Together with our clients, we have the luxury of choosing the right pontoon, in the right materials, for the right job. By developing the heavy-duty end of our portfolio to always be a step stronger, we’ve also become experts in floating breakwaters, able to incorporate the strongest of building blocks when designing and engineering a marina that will withstand the test of time. Marinetek.net
Marina World FROM THE EDITOR HEAD OFFICE MAILING ADDRESS & SUBSCRIPTION ENQUIRIES Loud & Clear Publishing Ltd, School Farm, School Road, Terrington St. John, Cambridgeshire PE14 7SJ, UK Editor Carol Fulford T: +44 (0) 1945 881018 E: carolfulford@marinaworld.co.uk Deputy Editor Charlotte Niemiec T: +44 (0) 1945 881018 E:charlotteniemiec@marinaworld.co.uk Advertisement/Commercial Director Julia Hallam T: +44 (0) 1621855 890 E: juliahallam@marinaworld.co.uk Administration Manager Corinna Francis T: +44 (0) 1621855 890 E: corinnafrancis@marinaworld.co.uk Finance Manager Magdalena Charman T: +44 (0) 1403 733678 E: accounts@marinaworld.co.uk Advertisement Production Nick Hing T: +44 (0) 1323 490384 E: adstudio@marinaworld.co.uk NORTH AMERICAN OFFICE Sales Director Americas Philippe Critot PO Box 29759, Los Angeles, CA 90029-0759, USA T: +1 323 660 5459 F: +1 323 660 6030 E: pcritot@marinaworld.com FRENCH OFFICE Publisher’s Representative Catherine Métais T: +33 6 60 17 75 81 E: catherinemetais@marinaworld.com ITALIAN OFFICE Advertisement Representative Ediconsult Internazionale srl piazza Fontane Marose 3, 16123 Genoa, Italy T: +39 010 583 684 F: +39 010 566 578 E: genova@ediconsult.com ASIA PACIFIC OFFICE Publisher’s Representative Suzanna Kovacevic T: +61 438 22 46 09 E: suzanna@marinaworld.com Marina World (ISSN 1471-5856) is published bi-monthly by Loud & Clear Publishing Ltd, School Farm, School Road, Terrington St. John, Cambridgeshire PE14 7SJ, United Kingdom. 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Printed in the UK by Stephens & George Creative destruction Our world has changed. Every country continues to weave its own way through the COVID-19 pandemic that has caused such pain and grief, upturned our priorities, and run amok with our livelihoods and economies. Boating and the impact on boating facilities continues to vary wildly on a regional not just national basis, and policy change tends to be swift. As this issue of Marina World goes live, the bulk of marinas are either open for business or are expecting to open before the end of the month. There will, however, continue to be restrictions regarding social spaces that will impact on revenues and every marina’s social and destination appeal. None of us knows how matters will progress if serious subsequent outbreaks of the virus occur. As of early June , many marinas in the USA that were officially closed are cautiously opening up; marinas on the west coast of Canada that were never closed are preparing for a busy summer season; boating is back in England; Sweden, which never imposed a full lockdown, expects boating to resume as the summer progresses; and restrictions have been lifted in countries like Finland, Germany, Greece and Portugal*. In northern Italy where the virus hit hard and early, marinas are now open and, in New Zealand, which was swift to impose lockdown measures, opening up social spaces is ahead of the global curve. Fortunes are not, however, necessarily linked directly to the virus. In Croatia, for example, where COVID-19 had only minimal impact, the knock-on effect of a depressed charter market is likely to cause serious economic difficulty as it represents a very high percentage of boating activity. But are we looking at short term loss and long term gain? Some economists argue that a recession can make economies more productive in the long term. Although, sadly, some good businesses fail during the process, many of the most efficient survive and new companies are also formed with precise goals to meet new needs. The Austrian political economist Joseph Schumpeter called this ‘creative destruction’. I believe the marina industry is in a strong position when it comes to creativity. This virus is most probably here to haunt us and boating offers a bubble of social distancing – in the open air. Current boat owners will want to capitalise on their assets and spend more time afloat and at the marina. Charter may dip now but perhaps has a bigger future than ever before as a ‘safe’ and ‘unconstrained’ way to take a holiday. We should build on our boat club concepts and, when circumstances allow, work harder than ever to woo new boaters with ‘cost’ as a critical factor. If we market boating participation as ‘affordable’ as well as ‘safe’, people who may well of necessity be adopting a thriftier approach to their leisure spend could come aboard and become part of our outdoors-based community for life. We are absorbing change: hugs and kisses on hold; bumping elbows instead of shaking hands; signing off with ‘stay safe’ instead of ‘best regards’. And if we are creative with change we can turn the ‘new normal’ to our advantage, encouraging more people than ever before to enjoy being on and near the water. © 2020 Loud & Clear Publishing Ltd Views expressed by individual contributors in this issue are not necessarily those of Loud & Clear Publishing Ltd. Equally, the inclusion of advertisements in this magazine does not constitute endorsement of the companies, products and services concerned by Loud & Clear Publishing Ltd. The publisher reserves the right to refuse advertising. Carol Fulford Editor * International Council of Marine Industry Association (ICOMIA) Coronavirus Update www.marinaworld.com - May /June 2020 5
