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September October 2019 Marina World

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The Magazine for the marina industry

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PROFESSIONAL CONSULTANCY Waukegan Harbor has 645 slips. It is located one hour north of Chicago along Lake Michigan and offers beautiful lakefront views. The marina is owned by the Waukegan Port District and managed by F3 Marina. Static charter, according to Matheson, is something “we should welcome”. “It’s a way to get people into boating and it keeps the boaters happy,” he believes. Giudice notes the increasing appeal of living aboard: “As our population grows older, the demand to live onboard is growing. The key is to adapt the marina to accommodate this niche.” The ageing boater demographic is more difficult according to Giudice. “One of our biggest quandaries is the millennials,” he admits. “We are scratching our heads over how to entice the younger generation but we will see more boat clubs, sharing, and activities like kayaking expand to help attract them.” Creating more destination appeal is key to attracting all generations to a marina, and F3 takes this very seriously. “When we started managing municipal marinas, we started organising events, encouraging businesses to come to the marina. We hosted art fairs, wine tastings, boat decoration parades and so on as events for the community, not just for boaters. We have a lot of expertise in this area – but it’s important to take a site-sensitive approach,” Matheson argues. For the future “We want to grow throughout the USA, and internationally, by being selective, not just for the sake of growing,” Matheson states. Behnke adds: “Our corporate vision encompasses real estate as well as marinas. We currently manage around 5,000 slips - which means we’re about a quarter of the way to where we want to go.” Martini Marinas floating pontoons. The best, from all points of the compass. 19-21 NOV. 2019 VISIT US Hall 5 Stand 05.208 SWITZERLAND CROATIA GREECE NETHERLANDS/BELGIUM ROMANIA VIETNAM T. +41 91 9945545 T. +385 01 6530040 T. +30 23 10692899 T. +31 6 46140603 T. +40 341 482664 T. +84 123 7701039 info@interbox.ch stp@stp-croatia.com makis@zaggas-group.gr info@aquamore.info office@opalconstruct.ro info@bellasboats.com Martini Alfredo S.p.A. Via Centro Industriale Europeo, 43 P.O. Box 30 - 22078 Turate (CO) - Italy Tel +39 02 963941 marinas.export@martinialfredo.it www.martinialfredo.it www.marinaworld.com - September/October 2019 33

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