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PROFESSIONAL CONSULTANCY Patrick Reynes: “Thanks to the remodelling, the marina is now considered to be a floating catwalk where the most exclusive and sophisticated customers enjoy the best shopping, entertainment and dining experience on the island.” ‘Destination within a destination’ at Marina Ibiza When it comes to remodelling a marina facility or designing a positioning strategy, it is important to call in professional help. If, like IPM Group in Spain, you happen to have in-house project consultants – IPM Management – the expertise is at your fingertips. to recreate Marina Ibiza. IPM Group CEO, Patrick Reynes, tells us more. Marina Ibiza has become one of the most exclusive ports in the Mediterranean thanks to the dedicated work we have undertaken since we obtained the licence to manage it 11 years ago. IPM Group offers end-toend recreational sailing project management - designing, building and managing marinas and yachting projects. It draws on experience gained as the operator of leading Balearic marinas – Marina Ibiza, Marina Port de Mallorca and Marina Palma Cuarentena – and four boatyard/engineering yards – STP Palma, Varadero Valencia, Varadero Ibiza and Monzó Yacht Painting. The company has used its technical and operational experience At that time, Marina Ibiza had evolved from a need to provide special value to the city of Ibiza, allowing owners of large vessels to moor on the white island for the first time. The demand was there but there were no facilities. Real jewels of the sea soon began to arrive in Ibiza reinforcing the quality tourism of the island. After 10 years, thanks to work aimed at creating a luxury marina with all services and facilities to suit the level of the clients we were receiving, the marina became a benchmark in the nautical world. The next phase was to take further steps and create a place where the experience of mooring was even more special, to the point of making Marina Ibiza a destination within the destination itself. A luxury experience Nowadays, Marina Ibiza is a great luxury experience in every way. Many of our clients spend a few days in the marina without having to leave it other than to go sailing, and all this is thanks to the high level of leisure, shopping and dining options. To achieve this, we carried out remodelling work at the marina, allowing us to be more competitive both in the nautical sector and with regard to the lifestyle of the island www.marinaworld.com - September/October 2019 37
