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2020 November December Marina World

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The magazine from the marina industry


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PRODUCTS & SERVICES Smoother bookings with Reserve a Berth Reserve a Berth is an interactive booking engine tailor-made for marinas, allowing boaters to pre-book 24/7 while marinas can reduce overbooking and ensure appropriate berthing. The digital platform, available as both a desktop and mobile app, allows the user to view all available berths in 2D or 3D, with pop-outs describing berth packages. Boaters are able to choose their own berth based on the dimensions of their boat. For marinas, advantages include increasing yield, generating revenue around the clock, with no language barrier or time difference. Dynamic pricing allows the marina operator to increase berth prices if occupancy goes above 50%, and seasonal pricing means variable pricing can be set for high, peak and low season well in advance. The system allows for real-time monitoring of the marina and real-time communications. The easy to use system also allows the user to make updates and amendments in minutes. Reserve a Berth generates customer data instantly, providing analytical reports on age, demographics, visit patterns and purchase preferences. Marinas can gain insight on the ‘big spenders’ and the most popular items sold. The software also allows marinas to upsell products before the customer reaches the payment page, including hotel rooms, rental cars or food. The interface is fully flexible and can be branded with a marina’s preferred colour scheme and logo. New consultancy to refocus marinas French aluminium marina specialist Poralu Marine has launched Marina Management & Consultancy (MM&C) with a view to designing sustainable solutions for multi-purpose nautical projects. The company is using its 35 years of experience in designing marinas to move from manufacturer to manager, operator and investor. “We are responding to a strong demand from our customers, who need support and genuine know-how throughout the entire operation, from the conceptual phases to management, including consulting and investment,” says Poralu director of operations Cédric Le Rest. Poralu is looking to work with municipal and private clients to manage marinas and to invest in marina or coastal projects from design to management. Emphasising the destination aspect of marina development and redevelopment is key to the rationale behind the new venture, as MM&C director Christophe Sauné explains: “We want to see marinas as true living spaces; a destination in and of itself where people go to enjoy themselves. For too long they have been underestimated and neglected as mere ‘parking lots’ for boats. Marinas have the potential to be at the heart of an urban development initiative, where people can truly flourish. This is why we have decided to create a new type of marina.” New Douglas Marine launched Italian mooring systems specialist Douglas Marine shared news of its relaunch at this year’s Genoa Boat Show further to joining forces with a new business partner. Company owner, Marino Douglas, commented: “I’m very happy to have found the right partner to continue the story of the company that I founded and have managed all my business life. It’s an emotional moment. I’ve found a young and enthusiastic professional who will take on the brand in the years ahead.” Douglas Marine is a world leader in mooring devices for yachts of all dimensions weighing up to 900 tons, self adaptive connectors for anchors and stainless steel rubbing strake profiles. Its products are sold at marina chandleries, and marina operators buy and offer the systems as part of annual berthing fees. In time for the relaunch, Douglas Marine also welcomed Paolo Ramoino, a graduate in nautical engineering who has worked for the Italian Marine Industry Association for the past four years, as a new director. “I’m really excited about this new challenge,” he said. “Douglas Marine is a well known historic brand with a range of very high quality products developed over 40 years of experience in the boating industry.” – November/December 2020 55

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