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2021 January February Marina World

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Composite Decking &

Composite Decking & Bumpers High Impact Resistance Easy Maintenance In-house Tooling Made to Order Weatherproof Excellent OIT* High load capacity Soprefa, S.A. Portugal Tel: +351 256 880 470 MORE THAN 250,000m 2 INSTALLED! *Oxidative Induction Time THE SAFE, COMPACT, SELF-PROPELLED SUBMERSIBLE BOAT CARRIAGE There’s a whole new global audience out there... One man can easily and safely do dry docking and launching of sailing and motor boats on ramps and slipways with a SUBLIFT. Typical usage is docking for fast service, cleaning of hulls and for winter season storage. 1 12-90 ton | There’s a new audience of thousands who visit Add this important online readership to your audience! Book advertising in all seven issues of Marina World magazine and enjoy a free advertisement all year round on our home page. Contact Julia Hallam for details.

PRODUCTS, SERVICES & PEOPLE Companies unite as ‘Waterfront Brands’ Further to the acquisition of Neptune Boat Lifts, announced in early December 2020, ShoreMaster/HydroHoist has rebranded its portfolio under the umbrella title of Waterfront Brands. The company claims to offer the most comprehensive suite of waterfront products for fresh and salt water in North America. Invision Capital remains an equity partner and the company looks to continue its expansion in North American markets. Don Hurley, current president/CEO of ShoreMaster, is named CEO of Waterfront Brands and will oversee the executive team as well as the infrastructure of all brands. These include: ShoreMaster; HydroHoist; Neptune Boat Lifts; Rhino Marine Systems; PolyDock Products; ShoreMaster Fabrics; Rotomold USA; and HyPower. “Together, under the Waterfront Brands umbrella, we will draw on decades of experience from our teams to continue to provide the industry’s highest quality products matched with unparalleled service and support,” Hurley said. “In addition to assembling the most influential portfolio of waterfront products in the world, Waterfront Brands’ Neptune Boat Lift products, designed for salt water use, are now part of the broad Waterfront Brands portfolio. vertical operational platform has been designed for growth. This will enable expansion into new markets as well as provide further support and opportunities for our existing dealers, marine contractors and marinas.” The leadership team will be rounded out with an experienced team from within the existing brands, and most product lines, including ShoreMaster, HydroHoist and Neptune Boat Lifts, will retain their brand names. Emission-free boat moving Dutch boat handling specialist Roodberg has introduced E-Axle, a unique electrical powered pulling vehicle for boat trailers. The product is first and foremost an environment friendly solution to boat moving, with no emissions and no noise. It is suitable for use on slopes as well as flat terrain and can be manoeuvred with ease, even in tight spaces, by remote control. Like other equipment in the Roodberg range, the E-Axle is manufactured in-house to stringent standards and can be customised to suit specific requirements. Capacity ranges up to 80 tons. Pieter Janssen Pieter Janssen has joined Roodberg as head of sales. Previously general manager at a shipyard, he is very familiar with boat handling systems and operations and has a keen knowledge of boating. – January/February 2021 57

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