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2021 March April Marina World

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The magazine for the marina industry


BUILDING BLOCKS As our product range has evolved, it now has many applications. Together with our clients, we have the luxury of choosing the right pontoon, in the right materials, for the right job. By developing the heavy-duty end of our portfolio to always be a step stronger, we’ve also become experts in floating breakwaters, able to incorporate the strongest of building blocks when designing and engineering a marina that will withstand the test of time.

Marina World FROM THE EDITOR HEAD OFFICE MAILING ADDRESS & SUBSCRIPTION ENQUIRIES Loud & Clear Publishing Ltd, School Farm, School Road, Terrington St. John, Cambridgeshire PE14 7SJ, UK Editor Carol Fulford T: +44 (0) 1945 881018 E: Deputy Editor Charlotte Niemiec T: +44 (0) 1945 881018 E: Advertisement/Commercial Director Julia Hallam T: +44 (0) 1621855 890 E: Administration Manager Corinna Francis T: +44 (0) 1621855 890 E: Finance Manager Magdalena Charman T: +44 (0) 1403 733678 E: Advertisement Production Nick Hing T: +44 (0) 1323 490384 E: NORTH AMERICAN OFFICE Sales Director Americas Philippe Critot PO Box 29759, Los Angeles, CA 90029-0759, USA T: +1 323 660 5459 F: +1 323 660 6030 E: FRENCH OFFICE Publisher’s Representative Catherine Métais T: +33 6 60 17 75 81 E: ITALIAN OFFICE Advertisement Representative Ediconsult Internazionale srl piazza Fontane Marose 3, 16123 Genoa, Italy T: +39 010 583 684 F: +39 010 566 578 E: ASIA PACIFIC OFFICE Publisher’s Representative Suzanna Kovacevic T: +61 438 22 46 09 E: Marina World (ISSN 1471-5856) is published bimonthly by Loud & Clear Publishing Ltd, School Farm, School Road, Terrington St. John, Cambridgeshire PE14 7SJ, United Kingdom. The 2021 US annual subscription price is 0. Airfreight and mailing in the USA by agent named WN Shipping USA, 156-15 146 th Avenue, 2 nd Floor, Jamaica, NY 11434, USA. Periodicals postage paid in Jamaica NY 11434. US Postmaster: Please send address changes to MARINA WORLD, WN Shipping USA, 156-15, 146 th Avenue, 2 nd Floor, Jamaica, NY 11434, USA. Subscription records are maintained at Loud & Clear Publishing Ltd, School Farm, School Road, Terrington St. John, Cambridgeshire PE14 7SJ, United Kingdom. Air Business Ltd is acting as our mailing agent. Marina World is available on subscription at the following cost: 1 year (6 issues) – £80.00 Sterling (0) 2 years (12 issues) – £140.00 Sterling (0) No part of this publication may be reproduced without the prior permission of Loud & Clear Publishing Ltd, the copyright owners. Upon application, permission may be freely granted to copy abstracts of articles on condition that a full reference to the source is given. Printed in the UK by Stephens & George © 2021 Loud & Clear Publishing Ltd Customer connections Staying connected to your customers and focusing on the quality and variety of services you can offer have emerged as two leading factors in the mantra of COVID survival. A communication I received recently from Brad Grace, marina manager at The Kemah Boardwalk Marina in Kemah, Texas gets to the nub. “Marina operations are simple once you grasp the reality of what to focus on and what to do,” he says. “It’s not the marina or boat storage industry. It’s not the boating industry. It’s simply the hospitality industry on water. That’s it. Take care of your guests, their needs, their wants, and their appreciation will drive your business.” It’s about offering good services, and building on your service offerings. For example, Kemah Boardwalk restaurant now delivers lunch and dinner orders direct to boats. “It’s a service we developed last year to adapt to the pandemic and it met with such appreciation from our guests that we adopted it full time into our standard list of hospitality services.” “We also began offering a basic boat washing service to all our guests who could not visit the marina to maintain their vessels due to state and local pandemic restrictions,” Grace adds. This type of service, as well as being a practical offering, reminds customers who can’t visit that their custom is valued and they are still connected to the marina. Other examples of building and maintaining connections include the increased uptake of virtual meetings for networking or education. Why not encourage customers to use their boating downtime profitably? Karpaz Gate Marina in North Cyprus has launched a series of free online training talks for boaters looking to improve their sailing skills and knowledge. Customer care means paying attention to safety, health and feel-good factor. Marina Port Vell Barcelona has signed up with a Spanish healthcare operator to ensure all marina guests have immediate access to hassle-free medical attention; and MDL Marinas in the UK is rolling out ‘green gyms’ – electricity-generating exercise machines that boost health and help the environment. There’s also much to be said about getting to know your customers and truly understanding what they want. Any list of services is only as good as the demand it meets. We are particularly delighted to include an uplifting Talking Shop interview in this issue with Wade Eldean of Eldean Shipyard, Michigan, USA and to learn about how he and wife Kris, and the generations before them, have created a family-run, familyfriendly resort-style marina that has continually evolved to offer customers services that enhance the time they spend on or near the water. Most recently, the couple introduced a second picnic gazebo with outdoor screen for film nights and created a holiday rental and events centre with emphasis on space for large families. Guests have given “rave reviews”. With nigh on 100% occupancy and a waiting list, the Eldean formula can be nothing other than a customer success story. Views expressed by individual contributors in this issue are not necessarily those of Loud & Clear Publishing Ltd. Equally, the inclusion of advertisements in this magazine does not constitute endorsement of the companies, products and services concerned by Loud & Clear Publishing Ltd. The publisher reserves the right to refuse advertising. Carol Fulford Editor – March/April 2021 5

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