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2021 May June Marina World

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  • Pontoons
  • Premier
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The magazine for the marina industry

MARINA MANAGEMENT &

MARINA MANAGEMENT & CONSULTANCY Artist’s impression of the completed Noss on Dart marina and (below) an overview of the new berthing arrangement. addition to lifting services for larger vessels, the yard offers refit, repair and undercover storage for boats up to 40m (131ft). We have a small number of large berths across the group but the superyacht market is not a focus of ours,” he says. Future plans Premier has “selective plans” to expand its offerings in the future, but for now, “we need to complete our live developments and commence those not yet consented,” Bradshaw confirms. “Most UK marinas are around 40 years old and were built for a different time – our focus will be on creating marinas fit for the future. At the same time as investing in our facilities, we are also investing in our digital infrastructure systems to give our customers quick and easy ways to manage their arrangements with us.” Most importantly, he says, boats are getting bigger – and Premier needs to invest in its infrastructure to accommodate this trend. “The accountants may like the fact that you can get away with a pontoon finger that is shorter than the boat’s overall length, but that isn’t the best answer for the customer. So, we make sure that fingers match the boat length as this creates a more stable and easier to access pontoon. It’s important, however, that we focus on the core business, which is providing marina berthing to a range of leisure and commercial users.” Digital and social initiatives Other initiatives include a digital services offering. “Our customers are able to manage many aspects of their berthing through their MyPremier account, either online or via our app.” In addition to instantly accessing tide and weather information, customers can top up and manage their electricity, renew their berthing licences, request a drystack launch, manage their car registration details and even report a maintenance issue. The network also offers a loyalty reward scheme for its annual berth holders, which provides a credit to each berth holder’s account. They can then choose to use this on boatyard services or berthing renewal. “Alongside this, we have our Premier Advantage scheme, which continues to provide market leading benefits such as fuel at cost, eight weeks free storage ashore, 42 free visitor nights, which can be used in other Premier marinas, plus Refer a Friend rewards.” The network also owns the Premier Agapi Boat Club – a collaboration between Premier Marinas and Agapi Boat Club – a premium club where members can “build bespoke membership plans to access highend boating at a fraction of the cost of traditional ownership,” says Bradshaw. Safety, welfare and training Like most businesses, the coronavirus pandemic presented new challenges to Premier, but as safety has always been at the heart of its philosophy it was able to quickly manage any risk. During the pandemic “we had three priorities: the welfare of our staff, keeping our sites safe and our customers’ boats secure, and supporting our berth holders and tenants, particularly where they faced financial distress. We followed and implemented the guidelines provided by British Marine through the various cycles of the pandemic and these formed the basis of our response. Aside from this, we sought to use the time wisely and keep our teams busy, for example, catching up on maintenance and development projects,” Bradshaw explains. Safety and environmental management are Premier’s core foundations. “This is why we are proud to hold the ISO 45001 and 14001 accreditations and were the first UK marina group to do so. It is also critical for us that we have a great team, so making Premier a great place to not just work but also develop a career is important to us. We are proud to have retained our Investors in People Gold accreditation in 2019 and continue to invest in training, including an online training hub, to allow our people to easily access the information and training they need to progress within the business. Beyond this, it is all about the customer and we put great effort into understanding our customers’ needs, their likes and dislikes, and tailoring our plans accordingly.” 40 www.marinaworld.com – May/June 2021

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