MANAGEMENT
MANAGEMENT SOFTWARE/INTELLIGENT SYSTEMS Intelligent systems in an ever-changing environment by Irena Cadez The marina industry has always been an environment of change. More than ever, this has been the case in recent times where remote and distance were the standards for safe work. These challenges can be dealt with by implementing versatile and intelligent marina management systems. services, etc. This is the first season of the Ocean Havens’ automated loyalty programme and it has been well received by our customers. Working with the team at Marina Master has been a very positive experience,” said Ocean Havens principal Ann Lagasse. The Marina Master team is constantly on the lookout for new solutions that simplify marina operations and our objective is to deliver innovative solutions before customers even request them. Customer loyalty The one goal that every business strives to achieve is to win customer loyalty. Marina Master helps marinas retain customers by introducing an intuitive loyalty system, designed specifically for marinas. Marinas can set up their own loyalty programme with multiple tier levels and customised rewards. Customers are rewarded for their transient and seasonal stays and they receive in-store perks for purchasing items from the marina store. Customer retention is guaranteed by offering fuel discounts to customers who meet loyalty tier thresholds for purchased fuel. Using intelligent system learning in a loyalty programme enables you to predict future customer visits, cash flow, customer retention triggers and more. Ocean Havens (above) worked with the Marina Master team (left) to integrate loyalty programme features. Ocean Havens in Boston, Massachusetts, for example, has worked with the Marina Master development team to integrate its loyalty programme features according to specific needs. “Marina Master’s loyalty programme software integration has been a very seamless process. The Marina Master development team incorporated the many features for discounts and perks across the board by each membership tier for transient dockage, merchandise, fuel A leap forward Most recent Marina Master intelligent novelties which aim to improve marina management and organisation include: Time Sheets Module; Asset Management Module; Bank Feed Module; Event Management; F&B; and the Asset & Maintenance Management Register Module, which includes Cleaning Maintenance, Purchase Order and more. These innovative solutions facilitate marina businesses, reducing their overall annual fees and staff training costs. This is especially important in a rapidly changing marina environment and the unusual circumstances caused by COVID-19. “The reliability and Smart specifications are making remote control very simple. Everything is just a click away and very easy to access. The system is so flexible that you can always add new requirements with great solutions provided,” commented Nikola Banovič CMM of D-Marin Portonovi Marina, Montenegro. 34 www.marinaworld.com – September/October 2021
MANAGEMENT SOFTWARE/INTELLIGENT SYSTEMS A Ronautica marina (right) offers an online charter reservation system via the myMarina portal, and managers at Limassol Marina (below) are working to further boost functionality. The Timesheets Management Module, for example, improves work planning in the boatyard and maintenance services department, and enables working hour tracking and profitability analysis. Workers in the yard can simply input their working hours using a mobile device. This data can then be reviewed and approved by their managers remotely, anytime, anywhere. Using intelligent system learning in Time Sheets Module enables you to define future workloads for workers and make suggestions for improved time efficiency, and more. “We have had a number of people using the timesheets already and entry has been very easy. Even for those who have no interest or are ‘scared’ of using computers. Thank you for setting up such simple processes for the guys to use,” said Daniel Ward, business analyst, SFM Marine, Australia. The Asset & Maintenance Module is designed to assist business in streamlining both scheduled and unscheduled tasks and enables details to be stored on all owned assets. Marina staff benefit in scheduling maintenance, safety checks and ensuring that registration and insurance are kept up to date. The module also allows for in-house work orders to be created based on dock walk or seasonal site checks, such as storm/cyclone season preparedness. A relevant addition to this module is the ability for sites to track Cleaning Maintenance. This enables marina managers and staff to ensure that regular cleaning tasks have been completed, and gives details on who performed them and when they are next due. These tasks can be scheduled to occur every hour, every six hours, daily, and more. Using intelligent system learning in Asset Management enables you to predict when machinery will reach end-of-life, likely cost of replacement, future monthly and annual costs, cost allocation etc. The Bank Feed module enables you to simply upload your bank statement from your bank/ financial institution to the Marina Master system. This makes for faster reconciliation of payments, and enhances control and allocation of BPAY, cheque and EFT payments etc. “We look forward to rolling out more new functionality for our customers and staff in the coming weeks and months and to working closely with the Marina Master team to continue enhancing the way in which the system supports our marina management and most importantly, customer service,” commented Tom Lord CMM, Limassol Marina, Cyprus. Added value for marina customers One of Marina Master’s improved solutions that enables innovative, intelligent, faster and simpler boater experience, is its charter reservation system with integrated payment portal for various marina services: online berth reservations; room rentals for meetings; SUP hire; booking of courtesy cars; meeting rooms; and other marina offerings. The charter systems allow customers to view what is available for hire, enter their desired time, process payments etc, all through the myMarina app or via the marina website. Ronautica Middle East offers an online charter reservation system to its clients as one of its premier maritime services via the Marina Master myMarina portal. Abed El Rehman Akawi, Ronautica Middle East, commented: “The charter booking system is simple and powerful. It automates the process of scheduling and managing charter reservations while also improving customer experience by integrating a great payment portal and allowing online booking and payment through the myMarina app.” Partners to boost innovation Marina Master is constantly expanding its partnerships worldwide so as to boost its knowledge, broaden its experience and follow the latest trends for innovative and intelligent solutions. For example, Marina Master clients in www.marinaworld.com – September/October 2021 35
