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March April 2020 Marina World

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The magazine for the marina industry

WORLD NEWS Packed house

WORLD NEWS Packed house at IMBC 2020 USA: IMBC 2020, organised by the Association of Marina Industries (AMI) in Fort Lauderdale, Florida in January, attracted over 500 delegates and offered 158 booths in a sold-out exhibit hall. Keynote presenters Manley Feinberg and Dennis Snow delivered valuable advice on business leadership and customer service, and break-out sessions delivered targeted tips and information in five tracks: Marina Design and Engineering; Operations; One name and one logo AMI has announced a new branding strategy that consolidates the International Marina & Boatyard Conference (IMBC) and the International Marina Institute (IMI) under one master brand. Effective from late January, IMBC is now known as the AMI Conference & Expo and IMI is referred to as AMI Training Institute. They share a unified logo and tagline. AMI was formed in 2005 when the Marina Operators Association of America (MOAA) merged with the International Marina Institute (IMI). As part of the merger, the two organisations combined brands, leaving the newly formed AMI with multiple divisions. “The unintended result was an alphabet soup of sub-brands, leading to brand dilution and industry confusion,” says AMI chairman Chris Petty. “IMI and IMBC under one umbrella brand simplifies our marketing and our messaging.” The tagline for AMI has been changed from ‘The Voice of the Marina Industries’ to ‘Educating and Three year move for AMI Expo As attendees at the last – and highly successful – IMBC event in January at Broward County Convention Center (BCCC) in Fort Lauderdale learned that the 2021 event will be renamed, they also learned of a new temporary location for coming years. Due to closure of the BCCC for a three-year expansion, AMI Conference Leading Your Team to Excellence; Building Your Best Boating Community; and Step Up and Stand Out. The eighteenth event in the annual series to date also became the launch pad for major change at the AMI – and a new vision for IMBC. Changes at the helm AMI took the opportunity to announce its newly elected officers and directors at IMBC 2020: Chris Petty, Suntex Waterfront Management (chair); John Swick CMM, Safe Harbor Marinas (vice chair); Rick Chapman CMM, Port of Sunnyside Club, Inc (treasurer); and Kevin Thompson, Bellingham Marine (secretary). Three new members joined the 2020 board of directors for a three-year term: Kathy Haley CMM, Miami Dade Parks and Recreation; Ted Schiafone CMM, City Connecting Marina Professionals’. AMI’s advocacy effort for its 1,000+ membership will, however, remain strong. This includes vocal support of the Modern Fish Act and US Coast Guard Authorization Bill, maintaining a voice and watchful eye on the new National Electric Code Standards, active participation to re-authorise the Sportfish Restoration and Boating Trust Fund, and active membership of Our Recreation Roundtable. “A new tagline further reflects the evolution of AMI as more than simply an advocacy group,” Petty clarifies. “We are drawing focus to the networking and training provided by AMI to its members and overall marina industry through its Certified Marina Management programme, satellite courses and its annual conference.” & Expo will move to the Daytona Beach Ocean Center in Daytona Beach, Florida. of Oceanside; and Odai Sirri, Waterfront Suites and Marina. The AMI said farewell to Brad Gross CMM, Ronaldo Souza CMM and Michael Short CMM. www.marinaworld.com - March/April 2020 7 Successful Waterfront Development Starts with Lasting Infrastructure. EXPERT DOCK BUILDER AND MARINE CONTRACTOR bellingham-marine.com 800-733-5679

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